First impressions count! There are many many websites on the internet, with all different styles, sizes and content. With your website, you need to make a positive impact and achieve a positive reaction from the user form the get go! That back button is only a click away. So how can this be achieved? Its easy to get caught up in having too many images and using too many colours, do not be afraid to use that white space The home page or welcome page is the first page the user will see when visiting your website,
Keep your website consistent. Use the same colours, fonts that represent your brand so that the user knows every time they are in presence of your brand. Take for instance, Coca Colas colours of red and white have been aggressively marketed to the consumer that when we see the colours red and white together, we generally think of Coca Cola. Its the same for your website, keep it all constant with the brand. Also site layout must have some sort of consistency too. Try to avoid completely different layouts for each page on the site, this can confuse the user and make your site feel like it is un organised. The positive to this is that your website will have that more professional look.
And lastly make sure you test your site, make improvements and updates. That one broken link can be the deciding factor for the user to click off your website. It can be extremely annoying from a personal perspective by clicking on a link that you are excited to view and it is does not work. Remember, the word design is not just a way how something looks, it is also how it performs. A well designed car will look great, and also perform well too. Remember this when designing your website, navigation is important, directing users where they want to go, and where you want them to go. Don't let your user get lost in using your site, this would just cause frustration and will end up coming off your site and losing business. It is important that regular updates are made. Your website will have a lot more regular visitors than you know. Don't give the user chance to be bored with your content, keep it updated, this also shows that you are on the ball in your field. There have been many sites I regularly visit with the same old content, same images, same news, and this has made me stop visiting the sites regular, and for some sites completely stopped visiting.
We could go on forever with this article on website design, above are only a small number of what we feel are some of the most important factors.
If you are in need of a new website, or updating your existing one, get in contact with us and we can design and produce one for you with your specification.
